What is a TruIRA?
A TruIRA is a modern, self-managed IRA that gives you direct control over your retirement funds without the restrictions of traditional custodial accounts. Instead of being limited to stocks and mutual funds, the TruIRA allows you to invest in all IRS-approved alternative assets — including real estate, private lending, crypto, precious metals, private equity, tax liens, and more. A smarter, faster, more flexible way to use your retirement dollars — giving you full investment freedom with none of the traditional barriers.
Investment Control
You make 100% of the investment decisions—no waiting on custodian/trustee approvals—empowering you to move swiftly and strategically in building your portfolio.
Diversification, Redefined
Gain the freedom to invest your retirement funds across both traditional and alternative assets—tax liens, stocks, cryptocurrency, and even precious metals like gold and silver. It’s true portfolio diversification, all under one powerful retirement account.
Banking Control
A dedicated checking account, set up for you, giving you full control over your retirement funds. This allows you to act fast on time-sensitive investment opportunities—no third-party delays, just direct access when you need it most.
Benefits
Custodial IRA vs Self-Directed IRA vs TruIRA
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***Ascension Business Group provides TruIRA onboarding and setup assistance at no additional cost to the client. Notwithstanding the foregoing, the TruIRA custodian requires payment of a mandatory $399 custodial fee prior to the establishment of any TruIRA account. An account cannot be opened or activated until this fee has been paid in full. The custodial fee is assessed annually and is required to maintain the TruIRA in good standing. This fee is non-refundable.
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Strategic Structure. Purpose-Driven Wealth.
At Ascension Business Group, we specialize in helping individuals and business owners take control of their retirement future—intentionally and strategically. With over 27 years of experience supporting small business growth and more than 15 years dedicated to retirement plans, we’ve become a trusted partner in building smart, compliant, and highly flexible wealth structures.
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We design Premium Self-Managed Retirement Accounts like the TruIRA and QRP, empowering clients to break free from the limitations of traditional investing. Our approach allows you to direct your retirement funds into powerful alternative assets such as real estate, crypto, private equity, and more—all while enjoying tax advantages and liability protection.
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